African American Marketing with advertising backlit kiosks in malls

Backlit Kiosks: The most popular form of mall advertising is kiosks. It's the next best thing to point-of-purchase advertising. Beyond kiosks, malls are going high tech with digital screens placed near escalators and elevators to gain the attention of a captive audience. Choose your audience using all the information you have. By age, gender, affluence, education, ethnicity or geographic area, whatever the criteria, MJS will place your ad in targeted local malls at prime locations, insuring the most views possible.

“We know that there is a significant business opportunity in reaching African-American consumers, who comprise 13 percent of the population and have a spending power of over $957 billion,” — NY Times

Think “family.” Partner with brands African American moms want that deliver bundled meal- and occasion-based solutions. Promote bulk packaging to communicate meal solutions.— Chief Marketer

YOUNG, BIG SPENDERS PROJECTED
The spending power of African Americans will increase 25% by 2015, increasing from $957 billion to $1.2 trillion.
The majority of African Americans are under 30 (47%) .—Yahoo Ad Solutions

Backlit Kiosks in malls near African American neighborhoods/h1>
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