African American Marketing with advertising placement in newpapers and OOH

The African American market: Thirty-nine million African Americans are spending more than $892 billion in the United States today. Fueled by a steadily increasing population, this market’s spending power is projected to surpass the $1 trillion mark by 2012. The implications of marketing to this audience are clear, and these statistics are likely provoking companies to not only incorporate niche marketing into their overall marketing strategy but also to recognize the value of investing an equitable share of dollars and efforts in targeting the African American audience.

“We know that there is a significant business opportunity in reaching African-American consumers, who comprise 13 percent of the population and have a spending power of over $957 billion,” — NY Times

Think “family.” Partner with brands African American moms want that deliver bundled meal- and occasion-based solutions. Promote bulk packaging to communicate meal solutions.— Chief Marketer

YOUNG, BIG SPENDERS PROJECTED
The spending power of African Americans will increase 25% by 2015, increasing from $957 billion to $1.2 trillionii.
The majority of African Americans are under 30 (47%) .—Yahoo Ad Solutions

"In addition to posters on newspaper racks on the installation, there are billboards and transit boards just outside the gate that are seen by thousands each day coming and leaving.." — Media Life

Print, Online and OOH marketing to African American consumers

Serving Agencies and Companies that target Top Niche Markets

Main Content

Marketing to African American Neighborhoods Nationwide

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