Hispanic Marketing with advertising placement in newpapers

Hispanic Newspapers: Spanish and English language newspapers are serving every major city in the U.S. These newspapers are holding strong and steady with circulation and pass rate. MJS reaches over 200 hundred of the most popular, placing display ads and advertising items in their daily and weekly publications.

What Is a Niche Market?

How should a small business allocate its limited marketing budget? Experts say that the business should identify a subset of the overall market, and then promote its products and goods in a way that will appeal to this subset. Such focused marketing subsets are called niche markets. Niche marketing is an effective strategy for both large and small businesses, but it is particularly effective for smaller companies. These companies need to see a return on the dollars they invest in marketing campaigns, and when they target military marketing, they see those returns.

Marketing to Hispanic Neighborhoods

"Spanish Language Newspapers "
A significant number of Hispanics site Spanish newspapers as their sole source of international, national and local news.
As for individual age groups, the over 18 group will see a jump of 53% to 15.2 million by 2025 with the Hispanic A18-49 group increasing by 7.5 million (to nearly 60% of all Spanish speakers). Approximately two-thirds of Hispanics over 5 years old are Spanish speakers. —— Raslow Research Group

Marketing to Hispanics Online

A quick comparison between online Hispanics and non-Hispanics illustrates this point:

59% of online Hispanics are under 35 compared to 50% of non-Hispanics
65% of online Hispanics have children vs. 57% of non-Hispanics
28% of online Hispanics have 5+ persons in the household vs. 24% of non-Hispanics

—— Hispanic Online Mktg

"In addition to posters on newspaper racks on the installation, there are billboards and transit boards just outside the gate that are seen by thousands each day coming and leaving.." — Media Life

Hispanic Marketing: A large and grwing Niche Market

Serving Agencies and Companies that target Top Niche Markets

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Marketing to Hispanic Neighborhoods Nationwide

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