Hispanic Marketing with Transit Advertising

Transit Ads: Billboard signs located along primary and secondary roadways in urban areas, are great for helping local businesses drive traffic to their stores. On buses and trains and at their stations, your ad is visible. A wrapped bus or even a bus billboard greets new passengers and then travels the streets with your message.
Frequency of ridership means frequency of exposure to your ads during morning and evening rush hours. Drive your message to potential customers with this highly visible medium, easily seen by pedestrians on both sides of the platforms.

What Is a Niche Market?

How should a small business allocate its limited marketing budget? Experts say that the business should identify a subset of the overall market, and then promote its products and goods in a way that will appeal to this subset. Such focused marketing subsets are called niche markets. Niche marketing is an effective strategy for both large and small businesses, but it is particularly effective for smaller companies. These companies need to see a return on the dollars they invest in marketing campaigns, and when they target military marketing, they see those returns.

Marketing to Hispanic Neighborhoods

"Spanish Language Newspapers "
A significant number of Hispanics site Spanish newspapers as their sole source of international, national and local news.
As for individual age groups, the over 18 group will see a jump of 53% to 15.2 million by 2025 with the Hispanic A18-49 group increasing by 7.5 million (to nearly 60% of all Spanish speakers). Approximately two-thirds of Hispanics over 5 years old are Spanish speakers. —— Raslow Research Group

Marketing to Hispanics Online

A quick comparison between online Hispanics and non-Hispanics illustrates this point:

59% of online Hispanics are under 35 compared to 50% of non-Hispanics
65% of online Hispanics have children vs. 57% of non-Hispanics
28% of online Hispanics have 5+ persons in the household vs. 24% of non-Hispanics

—— Hispanic Online Mktg

Hispanic Marketing: A large and grwing Niche Market

Serving Agencies and Companies that target Top Niche Markets

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Marketing to Hispanic Neighborhoods Nationwide

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