Advertising Placement and marketing to college students.

"Rush to Digital may be premature"

It becomes clear that when marketing to college students, the campus newspaper is your first option. Many of these newspapers have a more loyal reradership than the town's daily newspaper because the content is more relevant to the lives of college students. At MJS Communications we provide up to date advertising specs, publication dates and rates for over 2000 active campus newspapers all across the USA and Canada. We help you tailor your campaign so that you're marketing to the optimum number of college students in your target area and within your budget.

Marketing to College Students: College Newspaper advertising is the most heavily and regularly read print media in the country. Rates well over 75% are common. For you, the advertiser, this means a deep and lasting avenue to one of the most highly prized markets available. OOH and Sampling are two very effective avenues when marketing to college students. MJS Communications has achieved reliable success in these areas for the past 13 years.

…just over one-third of students read their local, daily newspaper on a weekly basis, the figure pales in comparison to the 79% of students who reported engaging with their daily campus newspaper in the past 7 days.

… three-quarters (76%) of college students have read their college newspaper in the past month,with that figure rising to an impressive 92% for those campus papers that publish on a daily basis.

"Monthly discretionary spending among four-year full time undergraduates averages $173 per student and projects nationally to more then 1.2 billion per month." — Student Monitor

Marketing to college students and Advertising Placement

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Marketing to College Students

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