Advertising on college campuses.

Advertising on college campuses: College campuses are all about activity and movement. Students are always en route. From dorm to class to library to cafeteria to student union etc. Your marketing needs to reach them where they are. Posters on bulletin boards or wild posting or video screens around campus, door hangers and gift bags in dorms, ads in the campus newspaper and tabletents in the cafeteria. Of course online and email, too. Students are prime consumers and trend setters.

…79% of college students read their campus newspaper every week. Despite the perceived decline in print viability, advertising in college newspapers works and big brands like Walmart and McDonald's take advantage of it.

… three-quarters (76%) of college students have read their college newspaper in the past month,with that figure rising to an impressive 92% for those campus papers that publish on a daily basis.

According to the Marketing Forecast website, the 20 million students attending U.S. colleges and universities in fall 2012 wield an estimated $417 billion in spending power. While this demographic is coveted by retailers, it can be challenging to compete for the attention of the 18- to 24-year-old market. College students are busy, with limited time, attention and, often, cash. Successful campus advertising campaigns accommodate the needs of a tech-savvy, on-the-go demographic that easily tunes out the multitude of advertisements it is exposed to every day. read more

"In 2013 College student discretionary spending totaled $117 Billion. — Westwood Report"

Advertising Placement on College Campuses

Serving Agencies & Companies that target Niche Markets

Main Content

Advertising on College campuses

product images

actions navigation