Hispanic Marketing with advertising placement in newpapers and OOH

Hispanic Marketing:"The Hispanic Market's sheer size, growing clout and buying power of $1 Trillion in 2010 and $1.5 Trillion in 2015 require thoughtful understanding about what the market represents to a company's bottom line." —Nielsen

Young, urban and connected

In 2012, Upscale Latinos accounted for 29 percent, or 15 million, of the U.S. Hispanic population – that figure is expected to double by 2050. Younger than Upscale Non-Hispanic Whites (33 years old compared to 39 years old), they are living active lifestyles, often with young families – in fact, 85 percent of Upscale Hispanics having a household size of three or more, compared to 65 percent of Upscale Non-Hispanics. —AHAA

Marketing to Hispanic Neighborhoods

"Spanish Language Newspapers "
A significant number of Hispanics site Spanish newspapers as their sole source of international, national and local news.
As for individual age groups, the over 18 group will see a jump of 53% to 15.2 million by 2025 with the Hispanic A18-49 group increasing by 7.5 million (to nearly 60% of all Spanish speakers). Approximately two-thirds of Hispanics over 5 years old are Spanish speakers. —— Raslow Research Group

Marketing to Hispanics Online

A quick comparison between online Hispanics and non-Hispanics illustrates this point:

59% of online Hispanics are under 35 compared to 50% of non-Hispanics
65% of online Hispanics have children vs. 57% of non-Hispanics
28% of online Hispanics have 5+ persons in the household vs. 24% of non-Hispanics

—— Hispanic Online Mktg

Hispanic Marketing: A large and grwing Niche Market

Serving Agencies and Companies that target Top Niche Markets

Main Content

Marketing to Hispanic Neighborhoods Nationwide

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