African American Marketing with banner ads in online newpapers

African Americans online: Once at the epicenter of the digital divide, African-Americans are now 44% more likely to take a class online, 30% more likely to visit Twitter, and download more movies via the Internet than other ethnic communities. African-American mothers, in particular, are 68% more likely to read articles online and 45% more likely to listen to music online.

“We know that there is a significant business opportunity in reaching African-American consumers, who comprise 13 percent of the population and have a spending power of over $957 billion,” — NY Times

Think “family.” Partner with brands African American moms want that deliver bundled meal- and occasion-based solutions. Promote bulk packaging to communicate meal solutions.— Chief Marketer

YOUNG, BIG SPENDERS PROJECTED
The spending power of African Americans will increase 25% by 2015, increasing from $957 billion to $1.2 trillion. The majority of African Americans are under 30 (47%) .—Yahoo Ad Solutions

Email Blasts to African American consumers

Serving Agencies and Companies that target Top Niche Markets

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Marketing to African American Neighborhoods Nationwide

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