African American Marketing with sampling in targeted neighborhoods

Event sampling in African American neighborhood

Product Sampling: Sampling enables your target audience to directly experience your product and/or service at the mall, in high traffic areas, at concerts and other live events. For example: A targeted promotional giveaway to entice participants to enroll in a program or complete a questionnaire.
Support required: varies by event, 2 to 6 person team plus newspaper or radio ads or posters to promote the event.

“We know that there is a significant business opportunity in reaching African-American consumers, who comprise 13 percent of the population and have a spending power of over $957 billion,” — NY Times

Think “family.” Partner with brands African American moms want that deliver bundled meal- and occasion-based solutions. Promote bulk packaging to communicate meal solutions.— Chief Marketer

YOUNG, BIG SPENDERS PROJECTED
The spending power of African Americans will increase 25% by 2015, increasing from $957 billion to $1.2 trillion.
The majority of African Americans are under 30 (47%) .—Yahoo Ad Solutions

Reach African American consumers sampling your products in local neighborhoods

Serving Agencies and Companies that target Top Niche Markets

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Marketing to African American Neighborhoods Nationwide

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