African American Marketing with highway billboards

Higway Billboard Ads:

Prime Locations:: Billboard signs located along primary and secondary roadways in urban areas, are great for helping national and local businesses drive traffic to their narby stores. Your ad is visible greeting commuting motorists with your message.
High Traffic:: Frequency of ridership means frequency of exposure to your ads during morning and evening rush hours..
Large Format:: Drive your message to potential customers with this highly visible medium, easily seen by motorists on both sides of the highways.

YOUNG, BIG SPENDERS PROJECTED
The Selig Center estimates that the nation’s black buying power will rise from $316 billion in 1990 to $601 billion in 2000, to $951 billion in 2010, to $1 trillion in 2013, and to $1.3 trillion in 2018. The 78 percent increase between 2000 and 2013 outstrips the 63 percent rise in white buying power and the 70 percent increase in total buying power (all races combined). In 2013, the nation’s share of total buying power that is black will be 8.6 percent, up from 8.2 percent in 2000 and from 7.5 percent in 1990. African-American consumers’ share of the nation’s total buying power will rise to 8.8 percent in 2018, accounting for almost nine cents out of every dollar that is spent. http://reachingblackconsumers.com/2013/09/overview-black-buying-power-2013/

Highway billboard advertising reaches African American consumers

Serving Agencies and Companies that target Top Niche Markets

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Marketing to African American Neighborhoods Nationwide

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