African American Marketing with mobile phone ads and apps

Mobile Marketing: Through mobile advertising, brands can deliver highly-relevant ads to precise audiences. The mobile advertising channel is incredibly effective and efficient for building brand equity, encouraging a broad range of desired behaviors, and reinforcing brand loyalty.

Audience Targeting – A strategy used by advertisers to deliver relevant messaging to specific target audiences. Built upon massive volumes of diverse user, location, app, and 3rd party data, audience targeting uses a variety of targeting techniques, including behavioral, local, contextual, demographic, retargeting, tactical, and content-based.

Drive Traffic to your site: ForTelecom, the Site/Mobile Traffic goal was most often achieved through “learn more” calls to action included in the mobile campaigns. This action often sat alongside an image of a mobile device with new features.

YOUNG, BIG SPENDERS PROJECTED
The spending power of African Americans will increase 25% by 2015, increasing from $957 billion to $1.2 trillion. The majority of African Americans are under 30 (47%) .—Yahoo Ad Solutions

Email Blasts to African American consumers

Serving Agencies and Companies that target Top Niche Markets

Main Content

Marketing to African American Neighborhoods Nationwide

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