African American Marketing with post-it ads in newspapers

Post-it Ads: are placed on the front page of Local Newspapers, which are the most heavily and regularly read print media in the country. Rates well over 60% are common. For you, the advertiser, this means a deep and lasting avenue to all the nationwide markets available.
Stick-on Ads: are also designed to stick on newspapers with a larger sticky area to insure adhesion. Fifty-seven percent of adults in the U.S. read a daily newspaper. Sixty-seven percent read a Sunday paper. They spend almost 45 minutes per day reading at least one paper, and over an hour on Sunday.

“We know that there is a significant business opportunity in reaching African-American consumers, who comprise 13 percent of the population and have a spending power of over $957 billion,” — NY Times

Think “family.” Partner with brands African American moms want that deliver bundled meal- and occasion-based solutions. Promote bulk packaging to communicate meal solutions.— Chief Marketer

YOUNG, BIG SPENDERS PROJECTED
The spending power of African Americans will increase 25% by 2015, increasing from $957 billion to $1.2 trillion.
The majority of African Americans are under 30 (47%) .—Yahoo Ad Solutions

Post-it ads in newspapers reach African American consumers

Serving Agencies and Companies that target Top Niche Markets

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Marketing to African American Neighborhoods Nationwide

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