African American Marketing with advertising placement in newpapers

African American Newspapers:

Readers of African American newspapers represent 73% of the total $645 billion African American Buying Power
87.6% of regular black newspapers readers don't regularly read daily newspapers
Studies have found these readers don't trust the mainstream dailies, who have traditionally been viewed as less than fair in their reporting on the African American community
Only 1 out of every 4 African Americans receive a daily newspaper, while 60% of the Afrian Amerian community read their local Black owned weekly newspaper

“We know that there is a significant business opportunity in reaching African-American consumers, who comprise 13 percent of the population and have a spending power of over $957 billion,” — NY Times

Think “family.” Partner with brands African American moms want that deliver bundled meal- and occasion-based solutions. Promote bulk packaging to communicate meal solutions.— Chief Marketer

YOUNG, BIG SPENDERS PROJECTED
The spending power of African Americans will increase 25% by 2015, increasing from $957 billion to $1.2 trillion.
The majority of African Americans are under 30 (47%) .—Yahoo Ad Solutions

Display advertising in African American newspapers

Serving Agencies and Companies that target Top Niche Markets

Main Content

Marketing to African American Neighborhoods Nationwide

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